Arts Versa was launched in 1990 bringing South Asian Folk musicians, in particular the big Qawwali Music Performers Nusrat Fateh Ali Khan, Aziz Mian and Abida Parveen to western based audiences. Over the years we have branched out in many directions acting as Consultants to the Festival of Muslim Cultures www.muslimcultures.org  in Arts events, the British Home Office on Community Cohesion issues as well as Conflict Resolution Charity  Forward Thinking www.forwardthinking.org in Media strategy.

We have undertaken over One Hundred Arts and Sports Event Management projects. The largest being a One Day Charity Cricket International between Pakistan's World Cup winning team led by Javed Miandad and India's official team led by Muhammad Azharrudin played at Middlesex Cricket Club in front of a crowd of 12,000 spectators.We have also managed and supplied acts for Festivals and Mela performances throughout Britain.

Last year's major project was Ramadan Festival UK. This project promoted the cultural diversity in the UK and emphasized the importance of Arts and Culture as a means of promoting intercultural and interfaith dialogue targeting in particular isolated communities.

Our mission is to act as catalysts to build financial and cultural bridges by bringing together the grassroots corporate and public sectors through the Arts and Sport on the Global stage.